Cookie Policy
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03333 201 801


Privacy Policy

Last updated April 2018.

Your privacy and the privacy of data relating to you is very important to us. It is important that you read and understand the privacy policy as it will explain how we collect and use your personal information and why we do this. This policy relates to your use of this website ( and data gathered in our showroom(s) and over the telephone. All personal information is kept on secure servers.

Data Protection

For the purposes of data protection this policy refers to the 1998 Data Protection Act until 25th May 2018 and thereafter the EU General Data Protection Regulation (GDPR) or any subsequent, and successor, legislation.

Black Sheep Corporation Limited, which trades as ‘Button & Sprung’ and via the website, is the data controller of the personal information we hold about you.

What is personal information?

Personal information, or personal data, refers to any information about an individual from which that person can be identified. It does not refer to anonymous data. Anonymous data is information where any personal identifiers have been removed.

What information do we collect?

  • When you request fabric samples, product information, or a quote, or create a quote (otherwise known as a ‘wishlist’) or purchase from us at our website, in our showroom(s) or over the telephone, we ask for, and collect, personal information such as your name, billing address, delivery address, telephone number(s), email address(es), items ordered and payment details.

  • If you set up an online account with us, we will request and store your email address and password.

  • If you sign up to receive our email newsletter, we will request and store your email address.

  • Black Sheep Corporation Limited and third-party providers of advertisements may also collect information regarding your visit to This may include your geographic location, how you were referred to us (e.g. search engines or email marketing), your browser and device type, the pages you viewed, the duration of your visit and any search terms used. This information may be collected even if you do not register an account with us. Please refer to our Cookie Policy for more information.

How do we use your personal information?

We use your personal information to make your shopping experience as easy and effective as possible, to fulfil services that you have requested from us and to make our marketing activities more relevant.

Specifically, we use your personal information in the following ways:

  • To enable online account holders to access their online account using an email address and password.

  • To communicate with you about fabric samples, product information or quotes that you have requested from us, and orders you have placed with us.

  • To process your order including payment, delivery and if applicable, exchanges, refunds and returns.

  • To initiate, only at your request, interest free credit applications with our third party partner who provides the interest free credit service on behalf of Black Sheep Corporation Limited, currently Divido Financial Services Limited.

  • To give any third party companies we use for deliveries or collections selected access to your address, contact and other order details for delivery or collection purposes only.

  • To request your feedback on our products and services via one or more independent third party ratings and reviews companies.

  • To send you information that we believe may be of interest to you if you have consented for us to do so, for example, promotions, new product or service launches, clearance events, collaborations, pricing changes, advice. You may opt-out of receiving these messages at any time.

  • To conduct analysis that enables us to improve our website and the products and services offered to our customers, by using information we collect about your browsing and buying habits.

  • To measure advertising conversions, generate visitor and customer profiles for the purposes of improving our advertising performance, and re-target prospects on third party websites and advertising networks such as Facebook, Instagram, Google. In these cases, these third parties process data on our behalf in order to measure the performance and reach of advertising campaigns and provide insights about the people who interact with our products and services.

  • To assist in the detection and prevention of fraud.

Your data will not be sold or given to third parties so that they can then contact you or promote their products and services to you. Black Sheep Corporation Limited passes your personal data to third parties only for the purposes listed above. These third parties only have access to your data to the extent necessary for the completion of their tasks. These service providers are required to handle your data in accordance with this privacy policy and the relevant data protection statutes.

Why do we contact you?

  • If you have signed up for our newsletters, we contact you to update you about promotions, new product or service launches, clearance events, collaborations, pricing changes, advice, which are exclusive to our Contact List. You can opt out of marketing emails at any time.

  • If you have requested fabric samples, product information or a quote from us, we will communicate with you by email and telephone specifically about these requests.

  • When you make a purchase, we will contact you by email and telephone to confirm the details of your order and to notify you of updates to your order, including the scheduling of your delivery.

  • You will be notified by telephone, SMS or email with updates about your delivery either by us or by any third party delivery company that we use.

  • We and our chosen third party reviews partner(s) will also contact you about leaving ratings and reviews of our products and services once you have received your order.

  • We will contact you by email if you enter any competitions or promotions that we run, and to notify you if you are successful.

  • We will contact you by telephone and email if there is a problem with your order or if we need to get in touch regarding a refund.

  • Where you contact us via social media to make an enquiry, we will respond via the email you have provided when you placed your order.

What are your rights?

Rights of Rectification and Erasure (the right to be forgotten) - you may ask us to correct or remove information you think is inaccurate or no longer necessary.

Right of access. You have the right to obtain confirmation that your data is being processed and request access to your personal data. You can make a request by email to, or in writing to:

Button & Sprung,
76 Queenstown Road,
SW8 3RY,
United Kingdom.

In the first instance we will provide a copy of the information free of charge. However, we may charge a reasonable administration fee when a request is manifestly unfounded or excessive or to comply with requests for further copies of the same information although this does not mean that we will charge for all subsequent access requests.

We will without delay and within 1 month of your request (subject to extensions in some cases):

  • confirm what personal data we hold about you;

  • provide a copy of the data in commonly used electronic format if the request is made electronically.

  • provide any supporting explanatory materials.

We can extend the time to respond by a further two months where requests are complex or numerous. If this is the case, we will inform you of this within one month of the receipt of the request and explain why the extension is necessary.

Data portability – in addition to your access right you can require us to provide a copy of your information that we hold in a commonly used machine-readable format.

Marketing communications

You can sign up to receive marketing communications through our online sign up form, when you request fabric samples or product information, create an account or during the checkout process. Simply tick the opt-in box at any of these stages. It is also possible to sign up for marketing communications in our showroom(s).

Marketing communications may be sent by either electronically via email or physically through the post.

How to unsubscribe from marketing communications?

All of our customers have the choice to refine or opt out of receiving marketing communications from us.

If you do not wish to continue to receive marketing from us, click on the ‘Unsubscribe’ link in any email communications.

The bits that we cannot control

Third party sites

Our site may contain links to and from the websites of our partner networks, advertisers and other third parties. If you follow a link to any of these websites, please note that they have their own privacy policies and that we do not accept any responsibility or liability for these policies. Please check these policies before you submit any personal data to these websites.

We will use cookies (electronic tags) to monitor your browsing and buying habits on our site, for example, which pages are visited, and whether they are purchased from. If you have registered with us then your computer will store an identifying cookie which will save you time each time you revisit, by remembering your email address for you. You can change the settings on your browser to prevent cookies being stored on your computer without your explicit consent. Please see our cookie policy here for full details.

Do not track (DNT) is a feature offered by most browsers, with some newer browsers offering it as default. If enabled, it sends a signal to websites to request that your browsing isn't tracked. Tracking is used for a wide variety of reasons ranging from social or advertising networks measuring effectiveness or third-party analytical services such as Google Analytics to improve customer experience and provide statistical analysis.

At present there is not an industry-wide uniform standard that has been agreed and adopted to determine how DNT requests should be managed. As a result, does not currently respond to DNT requests. We will continue to review our DNT process and other new technologies.

SSL and encryption

We use the latest secure server technology to ensure your information is protected to the highest standards. We use encryption to safeguard your personal information and only accept orders from web browsers that permit communication through Secure Socket Layer (SSL) technology - this means you cannot inadvertently place an order through an unsecured connection. Most web browsers above version three support this security. This encryption makes it virtually impossible for unauthorised parties to read any information that you send us. The encryption technique we use is the highest standard available for e-commerce.

Any questions?

If you have questions about your personal data or our privacy policy, please contact our data protection officer at or phone 03333 201801.

Alternatively, you can write to us at:

Button & Sprung,
76 Queenstown Road,
SW8 3RY,
United Kingdom.