Cookie Policy
Call us on
03333 201 801

Cookie Policy

Last updated May 2018.

What are cookies?

A cookie is a small file containing an identifier (a string of letters and numbers) that is sent by a web server to a web browser, and stored by the browser. The identifier is then sent back to the server each time the browser requests a page from the server.

Cookies can be used by web servers to identity and track users as they navigate different pages on a website, and to identify users returning to a website.

Cookies may be either "persistent" cookies (which remain valid until its set expiry date, unless deleted by the user before the expiry date) or "session" cookies (which will expire at the end of the user session, when the web browser is closed).

Many cookies are essential to the operation of our website, for example to allow you to make a purchase or create an account with us. Cookies on our site are also used to customise certain areas of content just for you, and to make your browsing experience more efficient and faster.

Below you will find a list of the cookies we use and what they are used for.

How we use cookies

We use both session cookies and persistent cookies on this website. We may use the information we obtain from your use of our cookies for the following purposes:

  • to recognise your computer when you visit our website;

  • to track you as you navigate our website, and to enable the use of the shopping basket on our website;

  • to improve the website's usability;

  • to analyse the use of our website;

  • in the administration of this website;

  • to personalise our website for you.

Third party cookies

When you use our website, you may also be sent third party cookies.

Our advertising partners and other service providers may send you cookies. They may use the information they obtain from your use of their cookies:

  • to track your browser across multiple websites;

  • to build a profile of your web surfing;

  • to target advertisements which may be of particular interest to you based on your past browsing behaviour and/or your past visits to the website; these advertisements may include personalised and non-personalised advertising;

  • to limit the number of times you see an advert and help measure the effectiveness of advertising campaigns;

  • to create “lookalike” profiles and target advertisements at other people with the same or similar profiles.

The information collected by these cookies may include personal information such as your name, address, telephone or email address but this information will only be passed on to third parties when you have given consent for your personal information to be used in this way.

How to manage cookies

By using and browsing the website, you consent to cookies being used in accordance with our policy. If you do not consent, please disable the cookies by following the link below to the relevant browser(s) that you use below and you will still be able to use the site for research purposes.

Most browsers allow you to refuse to accept cookies. Blocking all cookies will, however, have a negative impact upon the usability of many websites. For example, if you block cookies, you will not be able to use the shopping basket on this website.

You can also delete cookies already stored on your computer. Deleting cookies will, however, have a negative impact on the usability of many websites. Below are links to pages provided by the main browsers on how you can manage cookies using their browser:

Chrome (Google)

Firefox (Mozilla)

Safari (Apple)

Internet Explorer or IE (Microsoft)

You can find more information on additional third party cookies on our website below.

Cookie list




Button & Sprung


This cookie indicates acceptance to save cookies.




DoubleClick uses cookies to improve advertising. Some common applications are to target advertising based on what’s relevant to a user, to improve reporting on campaign performance, and to avoid showing ads the user has already seen. DoubleClick sends a cookie to the browser after any impression, click, or other activity that results in a call to our servers. If the browser accepts the cookie, the cookie is stored on the browser.

Cookies themselves contain no personally identifiable information. Depending on the publisher’s and user’s settings, information associated with cookies used in advertising may be added to the user’s Google Account.

Opting out of ads personalisation: if a user opts out of ads personalisation using Google’s Ads Settings, they will no longer receive personalised advertising from Google. Google Ads Settings can be found here:



With your permission, our website utilises the Facebook Conversion Tracking Pixel service. This tool allows us to follow the actions of users after they are redirected to a provider’s website by clicking on a Facebook advertisement. We are thus able to record the efficacy of Facebook advertisements for statistical and market research purposes. The collected data remain anonymous. This means that we cannot see the personal data of any individual user. However, the collected data are saved and processed by Facebook. Facebook is able to connect the data with your Facebook account and use the data for their own advertising purposes, in accordance with Facebook’s Data Use Policy found under:

Facebook Conversion Tracking also allows Facebook and its partners to show you advertisements on and outside Facebook. In addition, a cookie will be saved onto your computer for these purposes.

Please click here if you would like to revoke your permission:








Used by Google to link your activity across devices if you've previously signed in to your Google account on another device. You can find more information about how Google uses cookies here:  

Google Ads


This cookie allows Google to personalise and modify advertising on Google’s property, for example, recent searches in Google.

Google Analytics











We use Google Analytics to analyse the use of this website. Google Analytics generates statistical and other information about website use by means of cookies, which are stored on users' computers. The information generated relating to our website is used to create reports about the use of the website. Google will store this information. Google's privacy policy is available at:

We also use a number of Google Analytics Advertising Features, including display, remarketing and interest-based advertising features. We may use first-party cookies (or other first-party identifiers) and third-party cookies (or other third-party identifiers) together.

Visitors can opt out of the Google Analytics Advertising Features through Ads Settings, Ad Settings for mobile apps or any other available means. You can find Google Analytics' for the web here:






















These cookies are used to identify customers’ sessions and interactions with the Magento ecommerce platform:

- The association with the customer's shopping cart.

- Stores the category info on the page to load pages faster.

- The items in the customer's Compare Products list.

- An encrypted version of the shopper's customer ID.

- Indicates if the customer are currently logged in to the store.

- An encrypted version of the shopper's customer group.

- Indicates if caching is disabled or enabled.

- The customer's session ID.

- Determines if guests can edit their orders.

- The last category visited by the shopper.

- The most recent product viewed by the shopper.

- Indicates whether a new message has been received.

- Indicates if the cache can be used to store information.

- A link to information about the shopper's cart and viewing history.

- Items recently compared b the shopper.

- Information on products the shopper has emailed to friends.

- The store view or language chosen by the shopper.

- Indicates if the shopper allows cookies to be saved.

- The products recently viewed by the shopper.

- An encrypted list of products added to the shopper's wishlist.

- The number of items in the shopper's wishlist.


In order for our customers' ratings and reviews to appear on the website, our reviews partner serves a widget from Cloudflare. This widget is necessary for the widgets to function.




A tool that helps us understand how much traffic we receive from Twitter and the effectiveness of Twitter integrations on our website. Includes Twitter Conversion Tracking.

We use the Twitter Conversion Tracking service. This tracking records if a user of our website clicks on a link posted by Twitter. In this way, both we and Twitter can see if a conversion on our website (for example a sale, or newsletter sign-up) has taken place. The identity of the user remains anonymous. In addition, we use Twitter’s Tailored Audiences service. This enables us to appeal to our website’s users with targeted advertisements. To do this, Twitter uses a code snippet (tag) which we have integrated into our website. No personal data are collected during this process. Tailored Audiences is also used to create lookalike targeting lists.

You can find more information about Twitter’s privacy policy in their data privacy statement: You can adjust your privacy settings for tailored advertisements at this link:  

Twitter also supports “Do Not Track” (DNT). If you have activated this option in your browser, Twitter will not receive any browser-related information (browser cookie ID) from web partners in order to tailor their advertisements to you.

You can find more information about how Twitter uses cookies here:









These cookies allow YouTube to collect usage information for YouTube hosted videos on our website. Please refer to the Google policies and links above for further information.








Zoho SalesIQ is our live chat partner and uses cookies to report visitor interactions on our website. These cookies allow us to identify our website visitors and collect visitor details such as Internet Protocol address, browser type, browser language, referring URL, files accessed, time zone and operating system. We use the information collected to maintain the quality of our website, improve visitor engagement.

Links to other websites

This cookie policy does not cover the links within this site linking to other websites. We encourage you to read the privacy statements on the other websites you visit.

We use the latest secure server technology to ensure your information is protected to the highest standards. We use encryption to safeguard your personal information and only accept orders from web browsers that permit communication through Secure Socket Layer (SSL) technology - this means you cannot inadvertently place an order through an unsecured connection. Most web browsers above version three support this security. This encryption makes it virtually impossible for unauthorised parties to read any information that you send us. The encryption technique we use is the highest standard available for e-commerce.

Contact us

This website is owned and operated by Black Sheep Corporation Limited, which trades as Button & Sprung.

If you have any questions about our cookies or this Cookies Policy, please contact us by email, by telephone, or by post. Our contact details are accessible on this page.